Liquid Sports Ghana and Ethiopian Airlines renew partnership for World Championships London 2017


FB_IMG_1502270424715Sponsored by Ethiopian Airlines, London 2017.

In line with our agreement with Ethiopian Airlines, Liquid Sports Ghana have today announced their crew have left the country to provide media coverage of the 2017 IAAF World Championships in London 2017 from 4-13 August, 2017.

The Managing Editor of Liquid Sports Ghana and an Executive Member of the Ghana Athletics Association, Erasmus Kwaw, will be in London for the rest of the championships which climaxes on 14th August.

The late departure is due to delays in visa processing by the UK High Commission.

This is the third year running that the two entities have entered into an agreement to provide coverage of a major championship, following earlier collaborations for the IAAF World Championships Beijing 2015 and the CAA Championships Durban 2016.

The partnership brings together Africa’s largest Airline with the youngest fleet of aircrafts and one of the fastest growing sports websites in Ghana with a focus on using sports as a tool for development.

A statement issued by Liquid Sports Ghana said the agreement, which is consistent with their agenda of promoting Ghana sports and athletics in particular, will enable them produce professional reportage of the world championship to an African audience and specifically to Ghana.

Liquid Sports Ghana, who are the organisers of the annual Liquid Sports Ghana Awards, have already commenced coverage of the championships, with the event now five days old.

“We are excited to enter into this partnership with the Liquid Sports Ghana. Ethiopian Airlines recognizes the importance of the work of the media in telling the African story. We believe the World Championships is another opportunity to tell the African story to reflect the New Spirit of Africa, country Manager of Ethiopian Airlines, Mrs. Genet Michael was quoted as saying.

African athletes have generally impressed at the Worlds, with South Africa’s Wayde Van Niekerk defending his 400m World championships title last night, coupled with another gold in the long jump by Luvo Manyonga while Ivorian Marie-Josee Ta Lou snatched silver in the women’s 100m.

Ghana is being represented by four individual athletes and the women’s 4x100m relay team at London 2017. The list includes sprinter Janet Amponsah, 800m runner Alex Amankwah, 400m runner Emmanuel Dasor, triple jumper Nadia Eke and the women’s relay, who met the IAAF’s strict entry requirements for the ten-day competition.

The World Championship is the biggest athletics stage with over 200 nations participating, including Ethiopia and Ghana.


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